Effective communication is more than brochures, web pages and adequate telephone lists. Efficiency is created trough good relations – internally and externally. Then, spreading plain information is just not enough. You have to go one step further – you have to communicate and create a dialogue.

Our main focus is to show all levels of an organization the difference between to inform and to create a dialogue – and then follow up on these realizations. This is the foundation from where the organizational activities can progress.

Some organizations are in need of an extensive change in order to make the daily routines flow more smoothly, others may only need to participate in a two-day course in order to address the problem accurately. To fully cover the whole spectra we work with different tools and methods and at different levels.

Our competence

We possess comprehensive knowledge and competence within the areas of target group analysis and message construction. We always start out with the necessary task of identifying and gathering information about the target group(s) at hand – in order to fully understand their traits and needs regarding information and communication.

With relevant background information about the target group, it is much easier to decide the correct course of action regarding choice of media, choice of core-messages and how those messages should be formulated in order to reach the desired target group.

We have a unique competence in research and society information, traffic safety and driver behaviour. Our research and the contact with other researchers result in a constant building of our skills and a contact with new facts, theories and ideas. This is a benefit for all our customers. 

We are engaged within the following areas:

• communication evaluations, internal and external.
• target group analysis based on qualitative and quantitative data.
• media- and document analysis.
• attitude surveys, reader surveys, user surveys etc.
• in-depth studies regarding for instance transportation behaviours, leisure activities and other lifestyle issues.
• research and development of organizational and structural processes in order to create a more effective information structure.

Want to know more?

If you want to know more about our products and services or if you are wondering how we can help you, please contact Inger Linderholm, +46(0)-38 65 31.