Usability is the combination of two things: ease of use and the actual benefit that the website offers. The benefit is of most importance – if your target group does not get benefits from your website, it doesn’t matter how easy it is to use. Through our analysis, you will get answers to both – a concluding analysis of how useful you website is. When you are about to create a new website or develop your existing one – do not settle with you own opinions. Instead, test it on your users. You will get many Eureka moments.

Five Useful Tests

Our studies result in concrete action plans and measures that you can use to develop your website. We help you in new productions as well as in development of existing websites.

Our main methods are:

User-tests based on Scenarios

User-tests based on scenarios are used to get an understanding of how users search for information. We observe several different categories of users during information retrieval and afterwards, we supplement it with an interview.

Focus Groups

Focus groups are used to identify which problems, annoyances and navigation errors people experience on your website. Users often have many exciting development ideas.

Expert Evaluation

Our experts can comment on the contents, functions and/or structure of you website, and provide concrete suggestions for improvement.

The starting point is experience, research, expertise and requirements for the 24-hour Web.

Structure Analysis through Card Sorting

Users help to sort the contents of the site. The result is a logical structure, from the user's point of view.

Web Questionnaire

The web questionnaire gives you a broader view of a larger target group’s general comments on content and features of your web site. The survey provides a good starting point for usability testing, where you can immerse yourself in specific problems and identify areas that can be improved. A re-survey provides a simple answer to whether your improvements had the desired effect.

We have many years’ experience in audience targeting and on how to conduct appropriate studies, our consultants are trained in communication with a focus on online communications. Hence, we possess knowledge in the entire field, from theoretical knowledge of evaluation and communication in general, to specific knowledge of usability and practical web production. We practice what we preach - we are committed to continuous review and change of our own website.

Example of Assigners

We have helped e.g. the following organisations to improve their web sites:

MSB (Swedish ”Räddningsverket”) – www.srv.se

SÄS – Södra Älvsborgs Sjukhus (Hospital of Southern Älvsborg) www.vgregion.se/sas

Want to know more?

Please contact Susan Lorentzen, +46(0)46-38 65 39