Target group analysis
Good communication is not based on detailed planning. This is the new trend in the field of communication. With the knowledge that we are dealing with humans - different humans with different needs - target group analysis is becoming more and more important. Does your company or organization want to create a strong internal identity, do you want to make it clear to the world what you do or do you have a target group that you want to influence?
Target group analysis is the base for successful communication and it helps your message to reach the target audiences. Through the analysis you will receive a description of your target groups and the traits that characterise them. You will get to know your target groups and their interests, habits and values. This will give a stable ground to stand on when you try to reach out with your message.
Targeted Messages
Through a target group analysis you will gain knowledge of who it is that will receive your message and what their needs are. This gives you the opportunity to create a targeted message that is designed to satisfy your audiences´ needs at the same time that they receive your message. Target group analysis makes it easier to:
- adapt your communication to the target audiences
- design targeted messages
- not make wrong decisions
- be prepared for your target groups reactions
Our competence
We have extensive experience in target group analysis. Our analysis is based on recent theory on how humans function in different situations, how you can influence a group’s norms or how a person’s attitude depends on their mental starting point.
Trivector Information is continuously working with data collection through phone interviews, surveys, web based surveys or “on-the-spot” -studies. Based on your goals we choose the best method for gaining knowledge about your target audiences.
Want to know more?
Do you want to know more about your audience? Or do you wonder why they do not accept your message? In that case please contact Inger Linderholm, +46(0)46-38 65 31.
